MARKETING
Once you have your online shop people must be able to find it easily and this is where marketing comes in.
Internet Expert not only builds your site but also uses marketing to increase the number of visitors to your website. We can do this in a variety of ways:
- Search Engine Optimisation (SEO), getting your website and products to appear high on the web page
- Using Pay per click advertising
- We can analyse customer activity on your site to make improvements. This will increase the number of visitors and increase sales.
SEARCH ENGINE OPTIMISATION
Search Engine Optimisation or SEO uses techniques to increase the amount of visitors to a website. It manages this by making sure that your website appears high on the search results page
PAY PER CLICK ADVERTISING
This is another method used to get more visitors to your website. These advertisements that appear on search engines have a link taking them to your website. You are charged when a person searching the internet clicks on that advert.
DATA ANALYSIS MARKETING
Analysing data on customer activity is used to improve your website. This data also allows you to understand better what they want.
It provides information about the number of visitors to a website and the number of page views.